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So the name...
We wanted something that symbolized one of our biggest hopes for the store: building community - community that reaches past the divisions of neighborhoods, social classes, political ambitions, religious beliefs, ethnicities, national borders, even languages. We feel that books have a unique power to connect people from all walks of life to each other's stories, and that is so, so important. Thus, a bridge.
And, well...indigo is a really cool color.
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